![]() ![]() Serupa dengan penelitian ini yang mencoba melihat pemanfaatan media sosial yang digunakan sebagai salah satu strategi dalam gerakan sosial dengan harapan akan mendorong terciptanya perubahan sosial. Hasil penelitian ini juga menunjukkan bahwa “teman ahok” termasuk dalam kategori kepeloporan, hal tersebut sesuai dengan indikator yang dimiliki “teman ahok” dalam definisi kepeloporan menurut kemenpora.Hasil penelitian ini juga menunjukan bahwa media sosial memiliki peran yang cukup signifikan dalam sebuah gerakan sosial untuk mendorong perubahan sosial. ![]() Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Penelitian ini mendeskripsikan tentang “teman ahok” sebagai pelopor relawan muda yang memanfaatkan media sosial untuk mengkampanyekan segala kegiatan dan kinerja Gubenrur DKI Jakarta Basuki Tjahaja Purnama (Ahok) dan menyikapi permasalahan yang terjadi selama proses pencalonan terhadap Basuki Tjahaja Purnama (Ahok) agar dapat maju dalam Pilgub DKI Jakarta Tahun 2017. Keywords: Producer, exhibitor, business model, commercial theaters, alternative screen This research aims to analyze the fact that alternative screening is not only a form of appreciation upon filmmakers by showing their films to the audience, but it also has the potential to be a profitable film activity as well. They use profit sharing system to share the earnings with the exhibitor, film producer/distributor, and the owner of the exhibition place. Alternative screening usually charges admission fee to appreciate the exhibited film in the form of “donation” or “ticket”. Exhibiting a film on an alternative screening can be arranged by a colaboration between the exhibitor who schedules the program and the film producer or distributor who supplies the films. ![]() The birth of alternative screening brings a new way to elongate a film’s screening time outside of commercial cinema theater. This practice leads to Indonesian feature-length films being unnoticed and unrecognized by most movie-goers. ![]() However, it is often that in Indonesia, most commercial cinema theaters only exhibit Indonesian feature-length films for a shorter limited time compared to other imported films – to accomodate audiences’ preferences. Feature-length films can be widely appreciated and they are usually rewarding for both the filmmaker and the exhibitor. Nowadays, commercial cinema theater is one way of exhibition that is well-known by worldwide society. Existence of film industry is supported by supply chain management handled by a film producer, which includes production, distribution, and exhibition. ![]()
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May 2023
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